About Us

Misti Paul is the founder and managing director of Advanced Analytics. She has over 10 years of
experience in statistical modeling and market research. Prior to forming Advanced Analytics, Misti was with
marketRx (now Cognizant) a leading provider of marketing analytics and market research to global
pharmaceutical, biotech and medical device companies.

She was responsible for developing innovative methodologies and leading and executing highly complex and sophisticated statistical analyses. Prior to marketRx, Misti worked with The Segmentation Company (Yankelovich group) in the Marketing Science group. Misti has also worked as a market researcher with NOP world (now a part of GfK). Earlier in her career she worked as an Economist with the Economic Times and has also spent time as a guest lecturer in Macroeconomics. Misti has completed her post graduation in Economics from London School of Economics and MBA in Market Research and Finance from Rochester Institute of Technology. Besides being an honors student and receiving a scholarship to complete her MBA, Misti is also a recipient of the “Best Student of the Institution” Award.

Email: misti.paul@advancedanalytics.org

Our Mission

Our goal is to provide valuable business insight through complex statistical analytical and data mining procedures to aid in the decision-making process.

Global Experience:

We are committed to providing our services to clients from all over the world. We have significant experience in the US, UK, EU, India and China.